I've been busy with my main and alt (Paladin and Warlock) and have been having a lot of fun with them, both in PvP and PvE - but I kind of want something completely different lately.
For a while, I was thinking about playing another game on the side and there are some very good and solid games out there, and if I wasn't playing Warcraft, maybe they would hold more appeal to me, as I love exploring a brand new world from scratch, but I miss my Warcraft friends way too much (even if just on Battle.Net) so I log back into my server, but then, I think, I've been missing the Horde lately something fierce just for a change of scenery.
Another part of me wants to roll up a new class (Priest or Shaman) and race (Forsaken or Troll) from scratch on an anonymous server. While I enjoy having a leveling partner, I also really enjoy solo leveling as it lets me chase quests or stories as I want and not worry about what my partner wants, and I can keep leveling or stop as I wish. But since I'm thinking about doing this anonymously, why not do it in another game? Most of the advantages of re-rolling in Warcraft are lost when I roll on a new server with no heirlooms or guild or friends and another game (which at this point would either be Rift or LotRO) would be a lot more interesting and new.
I canceled my LotRO account after a couple of months last summer (only made it to level 30 or so) and I canceled Rift after the first month after I hit level 20 (and I did enjoy it though not as much as LotRO) - but I find that I keep thinking about WoW in these games. Last summer, I missed my friends, but with Rift, I felt like I should be working to level up my guild and not "wasting time" in this other game. That was a really strange thing to think of - that any time I am in an MMO and not helping level my guild - I feel like I'm doing something wrong.
Guild experience is just so important for a small guild like ours (we should hit 13 this weekend but that's far, far behind most other guilds at this point) - that it really feels like a very important thing to pursue. It really hampers our recruitment as well, when we don't have a Level 20+ guild and hitting those marks doesn't seem like it's optional - it seems necessary.
One of the big changes Blizzard wanted to implement in the game was to minimize the reasons for logging in every day - and they have succeeded on an individual level to a great extent. I think they just need to equalize PvP and PvE a bit - for example, Conquest needs a weekly cap from BGs and not a daily 25 point cap. I get my CPs from Arenas, but people who aren't running Arenas do need that cap removed.
Anyway we're getting there - the game is becoming a bit less log-in-every-day-or-you-fall-behind and that's good. However, guild experience is still a gigantic, daily slog for smaller guilds. The new 7-dungeon, 1-raid-boss, and 3 rated-BGs challenges are a help to smaller guilds catch up - but despite that, I still feel like I have to log in every day and contribute experience.
Maybe this is a personal thing, maybe as an officer in the guild, I have a huge investment that the rest of the players don't have, but this is actively keeping me from playing other games or alts outside of my guild. I'm sure this is a personal thing for me, and not a wide-spread issue with the general player-base, but I think there is at least some of this kind of feeling spread among the player-base, particularly people who are concerned with the progression of their guild or hungry for the perks and rewards that higher level guilds offer.
I guess, where I am right now, taking a break from Warcraft every now and again or even being logged into a non-guild alt is something I would enjoy. But it's not an option I get to exercise due to guild experience.