tag:blogger.com,1999:blog-8619003894547504079.post3846756706739515511..comments2023-04-29T23:47:10.622-07:00Comments on Raiding After Dark: Blizzard as a Political EntitySaifhttp://www.blogger.com/profile/04008976821824336102noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8619003894547504079.post-84283278724145710162012-02-04T10:02:16.290-08:002012-02-04T10:02:16.290-08:00Great stuff, thanks for this. :)
LalGreat stuff, thanks for this. :)<br />LalLalhttps://www.blogger.com/profile/13701279235774226356noreply@blogger.comtag:blogger.com,1999:blog-8619003894547504079.post-55800811314899581592012-01-25T08:31:40.896-08:002012-01-25T08:31:40.896-08:00It's going to come down to less about what the...It's going to come down to less about what the game is currently and more about who does Blizzard want to be over the next twenty years? In my opinion, there are probably some leaders within the company, or perhaps Activision, who believe Blizzard can aspire to become a true entertainment company and play with the likes of Disney in another twenty years. And if there is one company in this space that has the content and brand positioning to stretch into that arena, it's probably Blizzard. But when you reach into that arena of mainstream entertainment, all of these issues you call out are going to become legitimate concerns that will need to be addressed. <br /><br />So again, the question will come down to who does Blizzard want to be? If they don't aspire to reach beyond creating games, then to be honest I could see them continuing to simply make the content they want to make. They're a bit like Ticketmaster or GE right now in that they're the brand of choice for the mainstream and they have little competition rivaling their majority ownership of the marketplace, despite the nitpicking of numbers declining. Like those other companies, Blizzard has trained many of us in their ways so we find it very difficult to adopt new solutions developed by competitors. In those situations, the only thing that could force them to alter their model and approach the content you've highlighted here differently is if another company comes along and disrupts the norm, winning the hearts and minds of the majority.<br /><br />And even if those factors presented themselves to push or pull Blizzard to address the current set of issues you've raised, there would still need to be massive cultural change within their organization to enable them to do things differently. It will come down to change management which takes years and truly successful change of that capacity is rarely seen in companies the size of Blizzard.<br /><br />Anyway, rambling thoughts...<br /><br />-KeelKeelhaulhttps://www.blogger.com/profile/01507428698888125664noreply@blogger.com